Date
12 January 2020
Sony aims to start test rides during the next financial year to check the performance of its auto-related technologies. Photo: Bloomberg
Sony aims to start test rides during the next financial year to check the performance of its auto-related technologies. Photo: Bloomberg

Sony to test self-driving cars to boost sensing, safety tech

Sony Corp plans to start testing self-driving cars as early as this year in a bid to beef up the company’s sensing and safety technologies, Reuters reports.

The Japanese electronics giant revealed the plan as it unveiled an electric concept car with 33 embedded sensors, including image sensors and solid state light detection and ranging (Lidar) sensors, at the Consumer Electronics Show (CES) in Las Vegas on Monday, the report said.

The concept car, developed with the help of Bosch, Continental and other partners, incorporates Sony’s in-car entertainment systems with spatial audio technology.

Sony is aiming to start test rides during the next financial year starting in April to check the performance of its auto-related technologies, a spokesman was quoted as saying.

The company has no plans to produce its own cars, he added.

Sony dominates the market for smartphone image sensors, but has been trying to catch up with ON Semiconductor Corp in sensors for automotive applications.

“It’s not an exaggeration to say that mobile has been the mega-trend of the last decade,” Sony CEO Kenichiro Yoshida said at a CES press conference. “I believe the next megatrend will be mobility.”

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